ZoomF1 Formula One photo auction races to success


A cropped image of Lewis Hamilton's submission to the auction. ‘Colorado mountains’: “Let life flow like a river, follow the path it takes you down. Take it as it comes & whilst you learn along the way, may you help guide the flow in the direction of your dreams.”

Annual charity photo auction Zoom F1 has raised over £20,000 for Great Ormond Street Hospital.

Hosted by Money Sport Media, the third annual Zoom F1 charity photo auction, saw Formula One professionals and enthusiasts participating in the auction by submitting photographs to be sold at auction at the end of January, and also online.

Chris Routledge from COYS auction house led the auction at the Intercontinental Park Lane Hotel, which saw famous drivers such as Lewis Hamilton, Jenson Button and Sebastian Vettel in attendance.

Notable members of the Formula One community grouped together to support Great Ormond Street Hospital, which is the largest centre for paediatric research outside of North America, and requires £50 million per year in donations to keep the hospital running.

Photographs were taken by a mixture of famous people from the industry and celebrities with a particular interest in the sport. Each photograph was accompanied by a caption, describing the image and its relevance to the artist responsible for it.

Photographs included an intimate black and white self portrait of ex-Spice Girl Geri Halliwell and her partner which sold for £800. Other notable works in the sale included a photograph by Jenson Button of the cockpit of a Formula One vehicle titled ‘Cockpit’ and captioned: “I have the best job in the world – and this is my office!”

The highest selling photograph was by Bernie Ecclestone, Chief Executive of Formula One Group. The photograph shows a deer hiding in the grass in what appears to be Ecclestone’s garden.

Money Sport Media is the publisher of Formula Money, the data report which focuses on the financial aspects of the industry and provides consultancy services.